I recently had a client ask me if I had some tips or a good resource to point her to in terms of etiquette for social media.
My first reflex was to share an analogy that someone shared with me a long time ago. “Social networks are like a 24/7, international, networking event, you should behave accordingly. If you wouldn’t do something at a networking event live, don’t do it on line.”
So as an example, you would (hopefully) not just walk around and start telling everyone about the services you offer and just walk away. When you just broadcast your services online, without engaging in any meaningful conversation with anyone, that is roughly the equivalent. Using social network platforms to broadcast your services or constantly push special offers is unlikely to get you any results as they go against the basic premise of those platforms, which is to be social (what a concept!). That means exchanging with others, offering help where you can, answering questions, introducing people who may need each others services., etc.
While the analogy above is still good advice, I also saw answering my client’s question, as an opportunity to use List.ly, a new list service I was recently introduced to, to get more input on the matter.
As you can see below, I’ve gone ahead and made a short list of the resources I think are worth having a look at for people wanting to start using social media. I’m sure there are many more that are just as good and I would love your help to complete the list! All you need to do is create your own List.ly account (very quick & easy using your social platform of choice) and then add your chosen resource away!
So do you have one go-to source of advice for social media etiquette or are there a few places you rely on for advice? Looking forward to what we can come up with together!